China Unicom, the nation’s second-largest telecom operator, unveiled an interactive and technology-powered store in Shanghai on Friday, teaming up with Alibaba Group Holding.
The Smart Living Experience Store in West Shanghai’s Jiangsu Road marked its Custom Patriots Jersey very first tie-in with the tech titan that has been Create Your Own Patriots Shirt involved in the carrier’s mixed-ownership reform since August.
The 177-square-meter booth underpinned the first steps to seamlessly integrate a real-time, in-store and online customer experience, backed by Alibaba’s New England Patriots Taobao app and the firm’s augmented-reality technology, according to Wang Jiabin, technology director of Alibaba New Retail.
For instance, the shop shelved an array of sought-after electronic products – from smart speakers and drones to air purifiers – that are available on Alibaba’s Tmall site. A distinctive QR code is attached to each item, allowing shoppers to scan it with their smartphones and be redirected to the respective online purchasing pages.
By turning on the Taobao app’s augmented-reality function, customers will be New England Patriots able to scan key features of specific products as they tour the store. They can place an order online and then choose to either get the goods delivered or pick them up in-store.